Making Marketing Plan (Marketing Class) Essay Example | Topics and Well Written Essays - 1500 words

Making Marketing Plan (Marketing Class) - Essay Example JS has the lowest capitalization from among them. Explanations on the meaning of term have been derived from on line Free Dictionary by Farflex (FD) A lower ratio is "better" (cheaper) and a higher ratio is "worse" (expensive). A PEG ratio that gets close to 2 or higher is generally believed to be expensive, that is, the price paid appears to be too high relative to the estimated future growth in earnings. Its name comes from the fact that Operating Expenses do not include interest, taxes, depreciation or amortization. EBITDA is not a defined measure according to Generally Accepted Accounting Principles (GAAP), and thus can be calculated however a company wishes. It is also not a measure of cash flow. (FFD) P/E - Price-earnings ratio is â€Å"the multiple of earnings at which a stock sells†. It is calculated â€Å"by dividing current stock price by current earnings per share (adjusted for stock splits)†. (FD) The P/E ratio measures the amount that investors pay for a dollar of current